The Role of Athletes at New Balance
Throughout the last 30 years, athletes have played a key role in building the New Balance brand and shaping our corporate philosophies. New Balance was one of the first athletic brands to work with elite athletes to develop better products and to communicate our commitment to running and sport. Examples of athletes that wore the New Balance brand and helped us develop better products are Dick Beardsley, Lou Whittaker, M.L. Carr, James Worthy, Francie Larrieu-Smith and Khalid Khannouchi. These athletes all articulated new ideas and needs that we successfully translated into better product.





